Founder's guide to staying consistent

Let's face it, running a business while juggling life isn’t always silk and satin. Not every day feels like a runway moment. Some days, energy is low, inboxes are full, and the ideas are just not flowing!!

I absolutely love creating content that resonates with my clients and I am always eager to learn new tricks to entertain and showcase Eki from a different angle but sometimes, God damn, it can be draining!

As the founder of Eki Silk, I’ve learned that consistency isn’t about always being ‘on’, it’s about creating a rhythm that keeps the business moving, even when I need to rest or reset.

Here are some tools and rituals to stay consistent, creative, and current, even on those rainy days:

1. Create weekly rituals Just like I batch my fabric sourcing days or plan out Instagram content for the week in one go, creating predictable rituals can save you from burnout.

• I start each week with a creative scroll, look through Instagram and TikTok to see if anything is trending and decide if we should to be part of it.

• One day a week, I schedule time to create captivating video content using Canva, Capcut and Edits. I often leave the house at the crack of dawn to record some content in the park when there is hardly anyone there. It takes dedication to leave the house at 5:30am but it's so serene.

• At the end of the week, I review what's working and reflect on what I need to tweak, from marketing to mindset.

  
  

2. Low energy days? Lean on tools When I can’t rely on energy, I rely on AI systems. Here are a few that help me stay visible:

• Blaze AI: For content, blog ideas and visuals

• Canva: To create branded visuals quickly

• And of course the beloved Chatgpt: For captions and research

  
  

3. Show up (even if it’s imperfect) Here’s what I’ve learned: people don’t need perfect. They want real. And they buy from people they connect with. I have learned not to wait till I have created perfection. Some of my best performing posts have been the ones I almost didn’t post, where I was honest about challenges or casually sharing new digital content I just learned on tiktok. The amount of times I hear myself saying, aren't you too old to be recording this reel or jumping on this trend but then the fearless 'Eki' steps in and squashes those thoughts. The playful in us, is what keeps us young.

4. Factor in rest Eki Silk is about more than fashion, it’s about self-expression and softness. That extends to how I run the business too. I allow rest. I take inspiration walks. I celebrate wins and I remember to take Me time, whether that was on a recent solo trip to Greece, downtime currently in a small Spanish town with family, or simply making myself one of my beloved Cafe lattes. I do enjoy the simply things in life too 😉

If you’re building something beautiful, whether it’s a business, a brand, or a new chapter, don’t wait for the perfect energy or perfect timing. Show up as you are, build systems that support your magic, and give yourself the grace to grow.

Because just like Eki Silk, your presence deserves to be seen.